The Consortium has protected and guaranteed Denomination trademarks, surveyed world wine markets and controlled the Wine Regulatory Body. On a wider scale, it also promotes knowledge of its wines and their terroirs, including much fascinating local tradition and history, encourages the art of wine appreciation and seeks to promote the personal style of each local wine firm with an eye not only on the past, but also to the possibilities of each individual future. The Consortium represents those men and women who have dedicated their lives to the production of excellent hill-grown wines and who bring to their work all the passionate dedication to the land that is typical of their culture.
The Consortium is able to guarantee complete traceability of every bottle of wine via rigorous controls of each stage of the wine production process. In addition, at three-yearly periods these processes are further controlled by an independent body of certification which subsequently distributes the bottle-neck labels issued by the Official Government Press. In this way, consumers can rest assured that the excellence of Piedmontese wines is guaranteed by the strictest controls possible.
The Consortium comprises almost five hundred firms covering around 80% of wine production of the various Denominations: about 60 million 750 ml bottles of wine per year originating from roughly 10,000 hectares of vineyards.
The Consortium’s formal status is that of a voluntary inter-professional association of wine makers and/or grape growers each with his or her own independent legal status, including formal recognition by the Ministry of Agriculture according to Law number 164 of 1992.
Founded in 1934 to defend the position of Barolo and Barbaresco in the wine world, the Consortium has been reformed several times, ensuring protection to all the area’s wines. This
75-yearlong history is related in a special pamphlet. The Consortium forms part of ‘Federdoc’, the National Federation of Voluntary Consortia for the Protection of the Denominations of Italian Wines, with central offices in Rome and a thirtyyear history behind it. Regional centres are also being developed, and, on a European scale, a new European Federation with head offices in Brussels is about to open.